A former Brighton and Hove Albion striker is looking to score a property hat-trick by playing the advantage in an acre of space in Portslade.
Bobby Zamora is one of the directors of developer Luna Group which has plans to build 126 homes in three phases in Wellington Road and Camden Street.
One of the 40-year-old former footballer’s fellow directors is West Ham United skipper Mark Noble, 33, who played alongside Zamora for four years at the London club.
The tallest of three proposed tower blocks at the harbour-side site would be 11 storeys high.
But Labour councillor Les Hamilton wants a red card shown to their plans, dismissing them as an overdevelopment which would be too tall and which would include too few parking spaces.
Councillor Hamilton, who represents South Portslade ward on Brighton and Hove City Council, has asked to address the Planning Committee when it debates the scheme.
Luna Group East Sussex has applied for planning permission for a site that includes the old Flexer Sacks factory and the spot where the troubled Harbour View pub stood.
The pub, previously the Alexandra, was demolished in 2015 after it lost its licence as a result of drunkenness, drug use and sexual assaults at the premises.
The site is currently occupied by the Circle Studios, the Underground Gym, a hand car wash and a parking deck.
The corner plot would become an 11-storey block containing offices and 65 flats if the phase 1 plans are approved.
The phase 2 and 3 plans include neighbouring blocks that would be nine and seven storeys high, containing 71 homes and space for more offices or leisure use.
The site is yards from where the council granted its own joint venture developer planning permission in 2019 for a £20 million scheme to build flats up to seven storeys high.