Toys R Us intends to keep its Hove branch open as the financially troubled company prepares to close about 25 stores nationwide.
But it wants a rent cut or a smaller sales area as it tries to reduce its costs.
The Hove branch is one of its most profitable in the whole country.
The company, which refers to its premises at the Goldstone Retail Park in Old Shoreham Road, Hove, as its Brighton store, has reassured staff about their future.
It said: “It is our intention to keep the Toys R Us store in Brighton open.
“We are reviewing options including downsizing the store or a rent reduction.”
The company has asked the landlords of more than a hundred stores to reduce rents.
It has also asked experts to help sort out its finances under a company voluntary arrangement (CVA), giving it a measure of protection from its creditors.
Previous stores to opt for a CVA later closed completely including BHS and JJB Sports.
In America the Parent company – or ultimate owner – of Toys R Us has filed for bankruptcy protection.