Brighton and Hove road safety staff, police and bus drivers will be working together on Thursday (14 October) at two of Brighton’s top three collision hotspots.
They will be screening CCTV footage showing the effects on bus passengers and others when someone steps out in front of a bus without looking or takes undue risks.
And they will give people a chance to swap places with a bus driver to give them a feel of what can be seen from the driving seat and the blind spots that drivers face.
The event will involve road safety team from Brighton and Hove City Council joining forces with officers from Sussex Police and staff from Brighton and Hove Buses.
They will be encouraging greater awareness among drivers, cyclists and pedestrians around the Clock Tower in Brighton – where the highest number of collisions occur in Brighton and Hove.
The third most collisions happen around the junction where Churchill Square and Western Road meet Dyke Road by the Imperial Arcade.
Police will stop any cyclists spotted going through a red light. Offenders will be offered a choice of paying a £30 fixed penalty or a visit to the bus.
Police will also carry out speed checks – the area is covered by a 20mph limit.
The council said: “Displays will show maps of collisions before the council carried out major safety work compared with after along with other road safety information from the Sussex Safer Roads Partnership.”
Councillor Geoffrey Theobald, the council’s cabinet member for environment, said: “Research shows that many collisions are because of failure to look or being distracted on the part of all road users, including pedestrians and cyclists.
“The message we are reinforcing this week is that we want road users take care of themselves but also to be aware of others – sharing the road and sharing the responsibility.”
The event is called Exchanging Places and will take place at the Clock Tower from 10am to 4pm on Thursday.
Does this mean the bus drivers will keep to the 20mph limit by St Peters Church?